At Sergey Designer, a Lottie icon starts at $120, a web animation set at $500 an onboarding set at $2,000 and a 60-second explainer at $1,200. These are this studio’s starting prices for 2026, not a claim about an industry-wide average.
| Project | Starting price (USD) | Planning notes |
|---|---|---|
| Lottie icon | $120 | One icon; first preview typically 24–48 hours |
| Web animation set | $500 | Number of scenes and delivery schedule agreed in the brief |
| Onboarding set | $2,000 | Connected sequences, visual direction and product states |
| Explainer, 60 seconds | $1,200 | Production typically around 10 days, subject to scope and feedback |
What changes the price?
The number of unique scenes, illustration complexity, existing design assets, alternate states and target runtimes all matter. A polished Figma file with a clear brief reduces discovery work. A new visual direction, complex character motion or urgent delivery increases scope.
What should a quote specify?
Ask for scene count, included revisions, formats, source-file delivery, integration assistance, milestones and usage rights. Confirm whether voiceover, sound, translation and third-party licences are included. A clear scope protects the timeline and both teams’ expectations.
How do I get a useful estimate?
Share the product link, target platform, reference animations and launch date. The project estimator provides an indicative range; the final quote follows a review of your brief.
Pricing source: Sergey Designer’s published service packages. Updated September 19, 2026.
Need motion for your product?
Bring the workflow, target platform and launch date. I’ll help choose a format and define the animation scope.
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